![The inside of the original Costa Coffee shop first opened in 1978 by brothers Sergio and Bruno Costa, but now in private hands and no longer part of the chain, on Vauxhall The inside of the original Costa Coffee shop first opened in 1978 by brothers Sergio and Bruno Costa, but now in private hands and no longer part of the chain, on Vauxhall](https://c8.alamy.com/comp/G63EM8/the-inside-of-the-original-costa-coffee-shop-first-opened-in-1978-G63EM8.jpg)
The inside of the original Costa Coffee shop first opened in 1978 by brothers Sergio and Bruno Costa, but now in private hands and no longer part of the chain, on Vauxhall
![File photo dated 30/4/2013 of the original Costa Coffee shop in London's Vauxhall Bridge Road, which was opened in 1978 by brothers Sergio and Bruno Costa and is now closed. Whitbread has File photo dated 30/4/2013 of the original Costa Coffee shop in London's Vauxhall Bridge Road, which was opened in 1978 by brothers Sergio and Bruno Costa and is now closed. Whitbread has](https://l450v.alamy.com/450v/ph8a48/file-photo-dated-3042013-of-the-original-costa-coffee-shop-in-londons-vauxhall-bridge-road-which-was-opened-in-1978-by-brothers-sergio-and-bruno-costa-and-is-now-closed-whitbread-has-struck-a-deal-to-sell-the-costa-coffee-chain-to-coca-cola-for-39-billion-ph8a48.jpg)
File photo dated 30/4/2013 of the original Costa Coffee shop in London's Vauxhall Bridge Road, which was opened in 1978 by brothers Sergio and Bruno Costa and is now closed. Whitbread has
![The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own](https://i.dailymail.co.uk/i/pix/2013/05/03/article-2318601-199A1E1E000005DC-240_1024x615_large.jpg)
The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own
![The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own](https://i.dailymail.co.uk/i/pix/2013/05/02/article-2318601-1306E7BF000005DC-31_634x330.jpg)
The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own
![Signage of a Costa Coffee Outlet in Shanghai, China Editorial Image - Image of front, asia: 90703910 Signage of a Costa Coffee Outlet in Shanghai, China Editorial Image - Image of front, asia: 90703910](https://thumbs.dreamstime.com/z/signage-costa-coffee-outlet-shanghai-china-aug-shop-aug-was-founded-sergio-bruno-runs-stores-uk-90703910.jpg)